About The Empathy Effect: What started as a humble social experiment snowballed into a Social Movement. It’s called The Empathy Effect. A 365-day experiment, The Empathy Effect’s hypothesis was simple: could empathy be contagious? Six days a week, Kim Smiley posted a true story and photograph about someone transforming the world through acts of empathy: local or global, large or small, always planned.

At the end of the experiment, The Empathy Effect conferred a $5,000 Award to the post that was shared the most during the course of the year. Chai Lifeline Canada was the beneficiary of The Empathy Effect Award.

The goal of The Empathy Effect is to gauge whether we can translate the easy optimism of online empathy (just a click away) into actual empathy in real space and time. We want to turn slacktivism into activism. Watch the video

We launched the #EmpathyPledge on Day 365 of The Empathy Effect. Symbolized by a pin, the pledge is a promise to practice one act of empathy every day. Check it out.

The Empathy Effect partners with nonprofits, charities, schools and foundations to raise money and awareness. We also partner with companies to amplify their commitment to corporate social responsibility.

Our goal is to galvanize a Compassion Revolution. Contact us to find out how you can join the movement. It’s simply, worthy, and the world needs empathy now more than ever.